The best model in the world, handed your calls, docs, and CRM, still can't tell what's winning from the noise — and the more you give it, the more confidently it gets it wrong. That's not a model problem. It's a distillation problem.
SOC 2 audited. GDPR compliant.
“AI is being fed all of this information, but it doesn't have a good way to organize it and keep it relevant and useful for you. Claude by itself is not good enough to pull out the useful things from the garbage. The results I get from Breakthrough are better than what I get from just Claude by itself.”
Every sales call runs through the same loop — automatically. No prompting, no copy-paste, no one remembering to update the playbook.
Each transcript is auto-tagged, speakers linked to the right contacts, and the signal — objections, buyer language, next steps, MEDDPICC evidence — pulled out as structured notes and tasks.
Once a batch of calls lands, Breakthrough merges the learnings into your living playbook — keeping what generalizes, discarding what's one-off, and never bloating what's already there.
The updated playbook, per-account context, and deal history become instantly retrievable — in chat, in your follow-ups, and through the AI tools your team already opens. Each request gets only what it needs, so your AI spends far fewer tokens.
Every change is versioned and traced back to the source call — inspectable, not a black box.
The same distilled context shows up across your whole go-to-market motion.
A full brief — account, persona, prior calls, MEDDPICC progress, likely objections — in seconds, not two hours.
Follow-up emails and inferred next steps drafted in your voice, notes pushed to the CRM automatically.
MEDDPICC filled in from call evidence, cumulative and citation-linked — adaptable to partnership qualification too.
Drop in a prospect and get on-brand outreach grounded in what's actually working — not generic AI filler.
Ask how to handle any objection or next move — and get the exact play from deals you've actually won.
Turn buyer conversations and your playbook into on-brand ad copy — reviewed by you before it ships.
See what your AI does when it finally knows your business.
For enterprises that can't send call data to an outside vendor — the full learning system, deployed on-prem inside your own environment.
Gong, Fathom and Granola record your calls and summarize each one. Breakthrough learns from all of them together, at the company level: the objections you hear most and the answers that work, which competitors come up and how to win against them, and where every deal stands on MEDDPICC. Getting that from recordings alone means someone reading every call, again and again. Breakthrough connects to your note taker, distills every call into a living playbook, and feeds it to Claude or ChatGPT through the MCP Connector.
Connecting Claude to your calls is the easy part. The hard part is distilling hundreds of calls from across your team into learning everyone can use. That means keeping what's new and applies beyond one deal, dropping the one-offs, and updating the playbook only when your market really shifts, so it never bloats or drifts off your positioning. Teams that build this themselves end up maintaining dozens of agents, prompts and memory files, and paying for them to re-read the same calls, instead of selling. Breakthrough does it automatically on every call, checks each change and traces it to the call it came from, then gives Claude or ChatGPT only what each task needs through the MCP Connector. The answers you get are more authentic and grounded in your market, without the bloat.
It should. When your AI tools and agents work from raw transcripts and notes, they re-read the same calls on every request, and the bill grows with every agent you add. Breakthrough distills each call once, on our side and included in your plan, then gives Claude, ChatGPT and your agents only the playbook sections and account context a task needs. Each request uses a fraction of the tokens, whether you pay per token through the API or work within your plan's usage limits.
Your CRM organizes everything by account and deal. It holds your sales stages and deal notes, but usually not your playbook or sales methodology, and it's where learnings get stored, not where they come from. Breakthrough works at the source: your calls with prospects and customers. It learns across every deal, account and persona, so what one rep learns on one deal helps the whole team. It sits between your marketing narrative, the voice of your customers, your sales methodology and your CRM, and complements the deal-by-deal record your CRM keeps.
A playbook is your team's shared record of what works in selling, kept current automatically. Breakthrough builds it from your website and any documents or PDFs you add, then updates it as calls come in, keeping only what's new and applies beyond one deal, with every change traced to the call it came from. It covers things like your positioning, ICP and personas, discovery questions, objection handling, competitive positioning, proof points and red flags. Your team can read and edit it, and Claude or ChatGPT draw on it whenever they help you. Calls are the main source today; learning from email and Slack is coming.
Yes. You can set up Breakthrough to recognize your partner calls and build a separate Partner playbook for your channel sales team. It learns which partner types to prioritize, the program models and deal structures that work for both sides, how to run joint go-to-market and pilots, and the objections partners raise and how to answer them. Your channel team uses it in Claude or ChatGPT the same way your sellers use the Sales playbook. Partner playbooks are included on Base.
Yes. The Breakthrough Plugin and MCP Connector work in Claude, ChatGPT and Cursor, so any agent, project or skill you run there can pull your playbook, contacts and call history when it needs them. The plugin adds ready-made skills for common jobs, like drafting a follow-up email or writing call notes in MEDDPICC format. Agents you build yourself can connect to the MCP Connector with an API key. Both are included on every plan.
That's what it's built for, and you don't have to wait for closed revenue to see it. Here are four example outcomes that are closely tied to winning deals and that Breakthrough's living playbook directly influences: how often a VP or economic buyer joins a call; how many deals have three or more buyer contacts across two or more functions; how often a buyer says they presented or pitched you internally; and how often a buyer states a metric, baseline or ROI target in their own words. Each one shows up in your calls, so you can compare them before and after your team starts using Breakthrough.
To build your playbook, notes and insights, we send our AI providers (Anthropic, OpenAI and Google) your call transcripts plus business contact details such as names, job titles and companies. We don't send contacts' email addresses or phone numbers. Your data is never used to train AI models: we don't build or train our own, and our providers only process what we send to return a result. That's guaranteed by contract, not a setting.
Your data is encrypted in transit (TLS 1.2 or higher) and at rest, and isolated to your organization's account. It's never sold, shared with another customer, or used for anyone else's benefit.
Yes to both. Breakthrough is GDPR compliant and has been SOC 2 audited, and we can share our full SOC 2 report under NDA.
Yes. Our Data Processing Agreement sets out how we handle your data, including the AI processing. It's available on request for Base and On-Prem customers, and if your legal team needs changes, we can sign a separate addendum.
When you end your contract, you have 30 days to request an export of your data. After that we delete it from our production systems, and backups expire within a further 30 days. We'll confirm the deletion in writing if you ask, and you can ask us to delete specific data at any time.
Yes. Talk to us about On-Prem.