Breakthrough does for sales teams what Waze does for drivers

Adit and Kevin co-founded Breakthrough in early 2024. We started with the pitch: great selling takes a deep understanding of your value, real research on the buyer, and communication that builds trust.

Before building anything, we talked to more than 600 sales reps across the US and EMEA about how they use AI. Every one of them was already using ChatGPT to prep for meetings, draft materials and write emails, even though it knew nothing about their company, their deals or their positioning.

A year on, the tools have caught up on access. Claude and ChatGPT now connect to your calls, your CRM and your documents. Yet the sellers we work with keep telling us the same thing: the more context they give it, the more confident it gets, and the more it misses. The problem was never access. It's learning: separating what matters from the noise, keeping it current, and getting the right piece to the right moment.

That's what Breakthrough does. It learns from every call across your deals, accounts and personas, distills that into a living playbook your whole team shares, and feeds it to Claude, ChatGPT and Cursor through our MCP Connector. What one rep learns on one deal helps everyone, and your AI gives answers grounded in your market.

We're just getting started. Reach out if you'd like to be part of it.