Breakthrough does for sales teams what Waze does for drivers

Adit and Kevin co-founded Breakthrough in early 2024. Our journey began with a fundamental question: Can AI truly sell? Instead of focusing on automating sales processes, we zeroed in on the heart of selling - the pitch. A great pitch isn’t just about delivering information; it requires a deep understanding of your value proposition, thorough prospect research, and authentic communication that builds trust.

When assessing the market, we talked to more than 600 sales reps, across companies big and small in both the US and EMEA, to see how they use AI tools today. Every one of them was using consumer grade tools like ChatGPT to help them prepare for meeting, draft sales material and write emails.

And they were doing this despite the obvious shortcomings of these tools - lack of integration with proprietary data, insufficient account context, repetitive and arduous to get high quality output and homogenous results that bypass the hard work your PMM and sales enablement teams put in to build a unique proposition.

Our sales enablement platform is addressing the insights we gained and the shortcomings we witnessed.  By continuously learning from customer interactions your sales playbook automatically consolidates insights and makes them available to your whole team.

Rather than just automating sales, Breakthrough creates the most precise, current and effective messaging model at an enterprise level so you are always aligning your value to need with every touch point. We believe this “source of truth” for sales messaging is the true secret sauce that will guide sales reps on the optimal path to closing their deals.

We are just getting started on this journey.  Reach out if you’d like to be a part of it!