Recent Articles and News

Byline by CEO, Adit Abhyankar where he discussed how to turn your Sales Playbooks into living artifacts that are auto-activated by sales teams and how that can bridge the sales/marketing divide.

Q&A with Breakthrough's CEO: How Breakthrough's AI is Redefining Strategic Sales for B2B Teams

Adit Abhyankar, CEO of Breakthrough, shares how AI is transforming enterprise sales by boosting authenticity, personalization, and performance at scale.

Research suggests generic AI tools fail to match sales teams’ ambitions and deliver strategic value

Research from Breakthrough shows sales organizations investing in AI to boost results face a troubling reality: generic AI tools such as ChatGPT are leaving teams struggling to realize value.

Key insights from Breakthrough commissioned research on how Sales teams are racing to adopt AI

According to Breakthrough research, many sales personnel struggle with applying generative AI to specific tasks or have to prompt repeatedly to generate a useful answer

Google recently announced their new Agent2Agent Protocol. What does that mean for you?

TechRound interview with CEO, Adit Abhyankar, where he discusses the origins of Breakthrough, why he's excited about what we are building and a few tips to fellow early stage entrepreneurs!

Adit Abhyankar, CEO of Breakthrough explains how agentic AI is creating a new frontier in sales

In a divided regulatory landscape, U.S. tech must build trustworthy AI—explainable, accountable, fair—to lead globally.