Whitepaper

Artificial Irrelevance: Why Superficial AI is Selling Sales Teams Short

Stop Wasting Your Sales Team's Potential with Superficial AI Tools

Is your sales team still writing emails with ChatGPT while your competitors are transforming their entire approach to customer engagement?

Our groundbreaking research reveals that while 75% of sales professionals are impressed with generic AI tools, a staggering 60% harbor significant doubts about their true value. The reality? Most teams are merely tinkering at the edges instead of leveraging AI's transformative potential.

What You'll Discover in This Research

Breakthrough's latest whitepaper investigates why sales teams across the UK and US are increasingly frustrated with their current AI solutions, and what this means for your bottom line.

Inside this eye-opening report:
  • The truth about how sales teams are using AI 
  • Why generic AI tools rarely deliver meaningful results
  • The hidden disconnect between user satisfaction and actual business impact
  • Five key capabilities you should demand from any strategic sales AI solution
  • Real-world case studies of organizations that have moved beyond superficial AI to drive measurable sales transformation

Why This Matters to You

If you're a sales or marketing leader, you're likely being bombarded with AI promises from every direction. This research cuts through the noise to help you understand what's actually working, what's failing, and why the difference matters.

The sales teams that properly harness AI aren't just saving time – they're fundamentally changing how they identify opportunities, understand customer needs, and deliver convincing pitches at every stage of the funnel.

As technology barriers continue to fall, your go-to-market approach is becoming your only true competitive moat. Are you building it with the right tools?

Download our whitepaper now and discover how to move beyond superficial AI to create lasting sales transformation.